Haute Data brings creative direction, brand strategy and technology advisory together, grounded in a deep understanding of how brands are built, communicated and experienced across channels.
The work begins with the brand: its identity, its audience, its commercial objectives and the experience it intends to create. From there, Haute Data evaluates where technology can support those priorities across marketing, digital commerce and retail.
With more than twenty years spanning fashion, entertainment, advertising, editorial and commercial production, Tiffani Rae brings creative judgment and practical business understanding to technology decisions.
Creative Director · Fashion Editor · Brand Strategist
Tiffani Rae is a creative director, fashion editor and brand strategist with more than twenty years of experience across fashion, entertainment, editorial, luxury advertising and commercial production.
Her work spans creative direction, styling, brand development, marketing and digital commerce, with projects for brands including Dior, Meta, Google, Apple, Walmart, L’Oréal, Amazon and Reebok.
Through Haute Data, she brings that cross-channel understanding to the evaluation and integration of emerging technologies, connecting creative ambition with practical business decisions.